Motion Design for Web

Last Updated: 4/15/2025

Introduction

  • Motion design is a discipline that uses animation and visual effects to bring static elements to life.
  • You can add motion to web using videos, transitions and animations
  • Videos can deliver information in a very dynamic and effective way because they are a blend of visuals, audio, motion and story telling
  • Transitions are effects that gradually change the properties of an element from one state to another and used for simple from-to movements
  • Animations are similar to transitions but they allow for more complex and continuous motion
  • Motion has two main purposes: Informative and Aesthetic
  • Motion can be informative, it can show users how to interact with UI and what actions are available. It can even focus the user attention to something important.
  • Motion can be aesthetic and can be used to add personality and style to layout

References

https://www.youtube.com/watch?v=vqXLGX0szIQ&t=985s